Numbers behind images
If you need some harsh number to see it for yourself:
- People retain 65% of information three days after when it’s paired with an image
- 4x as many consumers would rather watch a video about a product than read about it
- 64% of consumers are more likely to buy a product after watching a video about it
A company profile video is a short synopsis of who your company is, what you do, and the features or benefits you offer. It’s not about one single product that you offer, but rather your value proposition as a whole.
Effective product photos
Product photos do not do less than showcase your products. Quality product images are a key driver of engagement and conversion. Each product, since they are made out of different materials, needs a different approach. Different lens, background, lighting – to make sure your product really shows its best side.
Product videos: don’t say it, show it!
You can also communicate through video about your products and/or services. For example an explainer video can show – not just tell – how your product solves a problem. But there are other fantastic formats that can increase the understanding of your product: product demos, how-to’s and testimonials
Let’s get technical! Why videos matter in the digital space?
- Google Loves Videos: video on a landing page makes you 53% more likely to be on page 1 of Google Search.
- Video encourages social shares: videos are shared on social media 1200% more than images and text combined.
- Video Appeals to Mobile Users: 90% of consumers watch videos on their mobile. YouTube reports mobile video consumption rises 100% every year.
Do you want your business to stand out with strategic, quality brand photos and videos? If you want to take your brand to the next level with professional visuals, reach out to us and get a quote!